What We Do
Palmer Financial Wellness serves startup founders and employee benefits professionals
Startup Founders
We Develop a Financial Playbook for Startup Founders
As a startup founder, do the following questions keep you awake at night?
- How do I balance personal financial risk with launching my startup?
- How do I manage inconsistent income and cash flow?
- Am I going to make payroll this week?
- What’s it going to take to secure funding?
- How do I properly leverage equity compensation and benefits to attract top talent?
- What strategies will maximize my exit and sale of the business?
Knowing how to solve these challenges can mean the difference between thriving, or simply surviving.
At Palmer Financial Wellness, we'll help you create a financial roadmap for a successful startup journey.
Employee Benefits Professionals
Innovative Benefits Solutions That Help You Win the Talent Game
Running a small business means navigating real challenges when it comes to hiring and keeping great employees. Financial constraints, benefit limitations, and workforce instability can make it even harder to build a reliable team. Common issues include:
- Competing with larger employers offering higher pay or more robust benefits
- Attracting and retaining hourly workers in a competitive labor market
- Managing inconsistent schedules and high employee turnover
- Limited resources to offer health insurance, retirement plans, or paid time off
- Lack of financial education or support leading to employee stress and distraction
- Maintaining morale and engagement among part-time or seasonal staff
At Palmer Financial Wellness, we help small business owners design smart, cost-effective strategies to support and retain the employees who keep your business running.
Who We Are
Founded by Toby Palmer, a former tech entrepreneur and CTO turned licensed financial professional, Palmer Financial Wellness specializes in helping startup founders and employee benefits pros navigate their unique financial challenges.
Based in Charleston, SC, we provide personalized financial strategies tailored to the fast-paced business world. With firsthand experience in both tech and finance, we offer the guidance you need to build financial security while pursuing innovation. Let us help you take control of your financial future.
Build your business on a foundation of financial wellness.
Financial wellness is more than just numbers—it’s about confidence, security, and control. With a solid financial foundation, you can focus on building your vision without the stress and distractions.